Why I Am Doing This
People often ask me why I’ve begun my Kim Avery Coaching business and particularly, why I started a new blog. I know it seems crazy since I already have two coaching practices (Life Coaching for Christian Women & Work Strategically) that are going strong.
As you can guess, it’s not because I’m bored, and I need one more thing to do 
.
Here are three reasons:
1. I am passionate about Christians succeeding in the marketplace and having a deep impact on the world. I feel God is calling me to help Christian coaches and entrepreneurs grow those businesses.
2. Writing about marketing not only helps others, it crystallizes complicated concepts and brings tremendous clarity to me. That makes me a better businesswoman and a better coach.
3. There is a huge need for honesty and transparency about marketing in today’s world. Thousands of people are putting up attractive websites, claiming instant success and then assuring others that they can make “Six-Figure in Six Months” by buying their wonderful system. It’s just not true.
My hope is that beginning a new blog from scratch and walking through growing that blog publicly will bring some transparency and authenticity to this whole process. If God has called you to build your own business, of course you can succeed. But it will probably be harder and take longer than those selling the latest “Coaching Sham-wow” want you to know.
Fast or slow, I founded Kim Avery Coaching to help you fulfill the calling God has on your life.
What I’ve Learned This Month
I noticed last month that the Platform Book Study posts were declining in popularity and wrote about it in my monthly report. I appreciate the feedback you gave me, and agree with your assessment that long-term studies are difficult because people have so many things pulling for their attention.
I decided to discontinue the study. I’ve never liked “quitting” things mid-stream but there didn’t seem to be any reason to keep on with something that wasn’t working. So, I convened a meeting with my Executive Board (me and God ) and we made the decision to shift directions.
Along with Susan Fleming and Geoff Cheeseman, I plan to keep on keeping on with regular blog posts trying to offer information that will truly benefit Christian coaches and entrepreneurs.
6th Monthly Report ~ November, 2012
(This does not include statistics or strategies used for the rest of the Kim Avery Coaching website.)
Subscribers: 70 (last month 67)
- 34 Email = (last month 32)
- 36 RSS feed = (last month 35)
Number of Posts: 10 (last month 19)
Number of Post Views: 1223 (last month 1547)
Traffic Sources: (how people find my blog)
- Direct (Typing in or a direct link) = 25%
- Referral (Mostly from Facebook) = 44%
- Search = 23%
- Other = 8%
Reader Interaction:
- 28 Comments = (last month 55)
Strategies Used This Month:
- I discontinued the book study on Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.
- I sent out a link to my blog post I Finally Discovered the Secret to Coaching Success in my monthly newsletter. Over 283 people clicked through to view that.
- I put together a compilation post of Christian Coaches giving thanks.
- Bless-A-Blogger Week – I hosted the fourth monthly Bless-A-Blogger week.
What I Learned in November
- Truthfully, I’ve put the blog in a “remote control” mode in November and December. I am busy enjoying the holidays as well as praying and planning for my coaching business in 2013.
I’m thankful that blogs can go into maintenance mode when my attention is needed elsewhere.
Possible Applications for You:
- Measure what is and isn’t working on your blog. Don’t be afraid to abandon something that isn’t serving your audience in favor of something that will.
- Enjoy time off. You own your blog; it doesn’t own you .
That’s my sixth monthly report.
How is your blog going? What’s working and what isn’t? How can I help?
Let me know in the comment section so we can continue to publish blogs that change the world.
