When you are new to blogging it’s hard to measure progress. How often should I post? How many readers should I expect? If no one comments, how do I know if they like what they read? How do I know if they are even reading?
It’s tough turning out fresh content day after day when faced with a black hole of feedback. That’s why I publish my monthly blog report. I began this blog from scratch 8 months ago dedicated to giving you a transparent month-by-month snapshot of what works, what doesn’t and what results can you realistically expect.
While every blog and readership is different, it is my prayer that these reports will give you a benchmark from which to gauge your progress and make better blog building decisions.
If you are new to this report, I invite you to join us and blog-along.
What I Learned This Month
Since one of the purposes of this blog is to serve as a public laboratory, I’m always open to trying new things.
This month, I changed the way posts are displayed on my main blog page. Previously, that page showed the full text of the 5 most recent blogs posts. With some help from my wonderful web hosts at http://www.camna.com, I revamped that format to now display a partial text of 10 posts each followed by a “continue reading” link.
My hope is that people might browse and click through to more posts when they can see up front what that post is about. Interestingly, in January the number of posts read went up by more than 1,000 over the number read in December. (Of course, this could also be due to people’s busyness over the holidays.) I plan to keep this new format for now, and I will continue to track the results.
How about you? Do you prefer seeing the full text of 5 posts or the partial text of 10?
8th Monthly Report ~ January, 2013
(This does not include statistics or strategies used for the rest of the Kim Avery Coaching website.)
Subscribers: 75 (last month 76)
- Email = 37 (last month 37)
- RSS feed = 38 (last month 39)
- Number of Posts: 17 (last month 15)
Number of Post Views: 3842 (last month 2150)
Traffic Sources: (how people find my blog)
- Direct (Typing in or a direct link) = 26%
- Referral (Mostly from Facebook) = 43%
- Search = 24%
- Other = 7%
- Comments = 56 (last month 19)
Strategies Used This Month:
- Changed the way blogs are displayed on the main blog page
- Bless-A-Blogger Week
- Featured one blog post in my monthly newsletter
- Removed the “Opt-in Skin” that offered an incentive for people to subscribe to the blog (See October Monthly Report)
What I Learned in January
After putting the blog in remote control over the holidays, it’s been fun to start thinking about it again. I’ve spent some time researching what top bloggers are doing and that’s what gave me the idea to revamp my blog page.
Possible Applications for You:
What changes could you make to your blog format to make it more readable or more enjoyable?
That’s my eighth monthly report.
How is your blog going? What’s working and what isn’t? How can I help?
Let me know in the comment section so we can continue to publish blogs that change the world.