It didn’t feel like war. The stakes didn’t seem that high. It was a small choice, made on a whim, and in the big scheme of life what difference would it make?
The Daily Battle
The battleground was my bed, and at 4:30 am my alarm announced that the fight had begun. It was the time I’d set aside to work on my business. Non-urgent but important things needed my attention.
I ignored the piercing sound, burrowed into my foxhole, and pulled the pillow over my head. The war could wait for one more day.
No big deal, right?
I’d abandoned my post. Ignored my orders. Missed a strategic opportunity to equip Christian coaches with practical skills that would help them succeed.
I snoozed through my chance to help change the world.
Marketing is War
Marketing is war! A spiritual fight with measurable consequences. And the enemy is prowling about seeking unsuspecting coaches to devour. He wants to keep us from living out our callings, fulfilling our purposes and impacting God’s kingdom.
But this is a war we can win. And the battle begins in our minds.
Here are three steps to help you launch your counterattack today:
1. Recognize the lie.
Every new business venture struggles with down times. It’s normal. It’s natural. But it’s also a season that Satan exploits to plant his insidious lies.
Have you heard him lately?
- It’s too hard.
- You’re not good enough.
- This will never work.
- Just give up.
These lies are effective because they sound so true. But listen carefully… that is not your Shepherd whispering in your ear.
God is loving, kind, and fulfills the calling He has laid on our lives.
2. Renew your mind.
When Jesus entered the wilderness, the temptations were fierce, but victory was sure. Why? Because He quoted Scripture to each and every challenge. And with our embattled marketing mindsets, that’s our weapon as well.
- I can do all things through Him who strengthens me. Philippians 4:13
- My grace is sufficient for you, for my power is made perfect in weakness. 2 Corinthians 12:9
- With man this is impossible, but not with God; all things are possible with God. Mark 10:37
- Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. Galatians 6:9
Satan’s lies have to flee when we strike back with the white-hot sword of God’s truth.
3. Repeat often.
Every year when I take my poodle, Bob, to the vet, the doctor says, “His teeth look horrible. Have you brushed them?” To which I confidently reply, “I have.”
The vet isn’t amused.
For Bob to have clean, sparkling teeth, I would have to brush them every day. Tarter is constantly warring and winning, because I don’t habitually scrape it away.
Likewise, we must get in the habit of scouring business-killing thoughts away.
Daily application of God’s truth will keep our minds armed and clean.
Write these truths on 3×5 cards. Hang them on the wall. Use them as screen savers on your computer. Memorize them, and inscribe them on your heart.
The perfect time to fulfill our callings will never come. Waiting until we are in the mood for hard work kills many a dream. Confidence and competence don’t appear in advance.
This is war, and the battle has already begun. You and only you are uniquely equipped to fulfill the role God’s called you to fill.
Tomorrow when the alarm rings, when it’s time to do that very hard thing, recite God’s truth, step out in faith, stand back and watch what your God will do.
It Your Turn
What is one of the discouraging thoughts that Satan whispers in your ear? What is God’s truth?
Download the free, printable Scripture Promises for Coaches to begin banishing discouraging thoughts today.