There is a new model of marketing out there that is proving increasingly effective. In fact, the majority of Fortune 500 companies are now using it, as are most successful solopreneurs.
Seth Godin calls it having a tribe. Michael Hyatt calls this marketing method building a platform. I like the word community. Call it whatever you want, building a passionate community of like-minded people is quickly becoming the most effective way to build a business.
How does it work?
Imagine a large group of people that gets together online or offline around a shared passion. It could be a certain style of parenting, dating with integrity, servant leadership, healthy eating, or Christ-centered marketing. While these people have other interests and are certainly formally and informally a part of other groups, whenever they want to talk about this “one passion” they do it at a gathering facilitated and informally led by you.
This is a beautiful thing in and of itself even if none of those people ever becomes a client. But from a strictly marketing point of view this group is also a pipeline full of people ready to coach with you.
The more you share, the more people will be drawn to you. Many of your fans will want to spend more time with you and some will be eager to work with you.
Michael Hyatt says it this way,
“Without it (a community), you’re lost. You’re never going to succeed in the marketplace today and even if you don’t think you need it now…5 years from now you will have wished you started it today.”
It’s time to think beyond building a business.
What can you do today to start building a community of raving fans?