And as in the movie, Groundhog Day, Joe will have to wake up and do it again tomorrow, and the next day and the day after that.
But no matter how hard he markets, his practice is never full.
Work Smarter Not Harder
It’s like a builder trying to build a house without a blueprint or plan. Every day he hammers, saws, lays tile and paints but no matter how hard he works a beautiful home will never appear.
There has to be a smarter way.
And there is. The wise builder begins with a proven blueprint, and step-by-step he works the plan. No wasted time, no redo’s, no hit or miss or crossing his fingers just hoping it works.
Each piece is an intended part of the greater whole. And day-after-day, a beautiful home begins to emerge.
This builder is working less and getting more.
Will Marketing Always Be Hard?
Every week I meet coaches asking…
- Will marketing ever get easier?
- Will I ever enjoy it?
- At some point, will I spend more time coaching and less time marketing?
Unfortunately, when marketing is approached as a series of unrelated activities that they “hope” will eventually bring clients, the answer is no. Marketing will never get easier, never be done and there will be little time to do what they came into coaching to do.
But there is a better way.
The wise coach begins with a proven marketing system. A strengths-based system that keeps track of and adds value to everyone they meet. A solid model where each piece builds on the next. A marketing system that works for them even while they sleep.
Such a system exists. I call it the Signature Marketing System™, and its advantages are clear:
Proven – The Signature Marketing System uses components proven to work for coaches.
Labor-Saving – The marketing system performs key marketing tasks for you even while you do other things.
Time-Saving – Regularly automated tasks are done faster yet cost less than when done by the coach. This frees the you up to do what only you can do.
Adaptable – Key components in your system can be easily adapted as your needs change.
Effective – This successful marketing system is designed around your strengths making marketing more enjoyable and more effective.
Every day doesn’t have to be Groundhog Day. Like the wise builder, begin with a blueprint now, and you’ll reap the benefits for years to come.
Over the few posts, I will present an overview of the Signature Marketing System for Coaches so that you too can get more while marketing less.
It’s Your Turn
How would having a marketing blueprint benefit you?