Kim Avery Coaching

How to Get More by Marketing Less

by | 40 comments

Give a speech, post on Facebook, attend a networking event and make a phone call – it’s a day in the life of the Joe Average Coach.

And as in the movie, Groundhog Day, Joe will have to wake up and do it again tomorrow, and the next day and the day after that.

But no matter how hard he markets, his practice is never full.

Work Smarter Not Harder

It’s like a builder trying to build a house without a blueprint or plan. Every day he hammers, saws, lays tile and paints but no matter how hard he works a beautiful home will never appear.

There has to be a smarter way.

And there is. The wise builder begins with a proven blueprint, and step-by-step he works the plan. No wasted time, no redo’s, no hit or miss or crossing his fingers just hoping it works.

Each piece is an intended part of the greater whole. And day-after-day, a beautiful home begins to emerge.

This builder is working less and getting more.

Will Marketing Always Be Hard?

Every week I meet coaches asking…

  • Will marketing ever get easier?
  • Will I ever enjoy it?
  • At some point, will I spend more time coaching and less time marketing?

Unfortunately, when marketing is approached as a series of unrelated activities that they “hope” will eventually bring clients, the answer is no. Marketing will never get easier, never be done and there will be little time to do what they came into coaching to do.

But there is a better way.

Wise Marketing

The wise coach begins with a proven marketing system. A strengths-based system that keeps track of and adds value to everyone they meet. A solid model where each piece builds on the next. A marketing system that works for them even while they sleep.

Such a system exists. I call it the Signature Marketing System™, and its advantages are clear:

Proven – The Signature Marketing System uses components proven to work for coaches.
Labor-Saving – The marketing system performs key marketing tasks for you even while you do other things.
Time-Saving – Regularly automated tasks are done faster yet cost less than when done by the coach. This frees the you up to do what only you can do.
Adaptable – Key components in your system can be easily adapted as your needs change.
Effective – This successful marketing system is designed around your strengths making marketing more enjoyable and more effective.

Every day doesn’t have to be Groundhog Day. Like the wise builder, begin with a blueprint now, and you’ll reap the benefits for years to come.

Interested?

Over the few posts, I will present an overview of the Signature Marketing System for Coaches so that you too can get more while marketing less.

SigMarkSys

 

It’s Your Turn

How would having a marketing blueprint benefit you?

 

40 Comments

  1. Shelly S. Cantrell

    Having a signature marketing system would benefit me in the way of helping me build a cozy home at the coast. 🙂 If you stick around me long enough, you’ll know that’s my dream… but in present reality… having that system would get me one nail closer to that dream.

    Today: I will allow myself to dream. 🙂

    Reply
    • Wesley Wiley

      I like your dream Shelly! I have a similar one but my version of it includes a fishing boat. 🙂

      Reply
  2. Shelly S. Cantrell

    Having a signature marketing system would benefit me in the way of helping me build a cozy home at the coast. 🙂 If you stick around me long enough, you’ll know that’s my dream… but in present reality… having that system would get me one nail closer to that dream.

    Today: I will allow myself to dream. 🙂

    Reply
    • Wesley Wiley

      I like your dream Shelly! I have a similar one but my version of it includes a fishing boat. 🙂

      Reply
  3. Kim Avery

    I just want to thank all of you for participating in the Challenge and dropping my to comment. You inspire me!

    Reply
  4. Kim Avery

    I just want to thank all of you for participating in the Challenge and dropping my to comment. You inspire me!

    Reply
  5. Terri Schrews

    Hi Kim and good morning fellow coaches and marketers. I think having a proven marketing in place would shorten my time to success and save me from wasting time on unproductive activities. I’m looking forward to hearing more.
    Blessings,
    Terri

    Reply
  6. Terri Schrews

    Hi Kim and good morning fellow coaches and marketers. I think having a proven marketing in place would shorten my time to success and save me from wasting time on unproductive activities. I’m looking forward to hearing more.
    Blessings,
    Terri

    Reply
  7. Bev

    As a former English teacher when I would teach basic writing skills of organization of a composition, I used to tell my junior students, “Fail to plan. Plan to fail.” Any age can benefit from that aphorism. Like your marketing system, Kim, you encourage us to begin with a blueprint that is intentional. Yesterday I created a flier to hand out to potential people who will be at a special event tomorrow and are a specific niche–foster and adoptive parents.

    Reply
  8. Bev

    As a former English teacher when I would teach basic writing skills of organization of a composition, I used to tell my junior students, “Fail to plan. Plan to fail.” Any age can benefit from that aphorism. Like your marketing system, Kim, you encourage us to begin with a blueprint that is intentional. Yesterday I created a flier to hand out to potential people who will be at a special event tomorrow and are a specific niche–foster and adoptive parents.

    Reply
  9. Elizabeth Turnage

    I stumbled upon this whole concept one week ago when I was looking to update my website. It turns out, my consultant is also a former marketing guy. He also sent me to your site. I am excited about having a plan and using my limited time more wisely. This challenge has been great for me!

    Reply
  10. Elizabeth Turnage

    I stumbled upon this whole concept one week ago when I was looking to update my website. It turns out, my consultant is also a former marketing guy. He also sent me to your site. I am excited about having a plan and using my limited time more wisely. This challenge has been great for me!

    Reply
  11. PollyAnne

    I began creating a marketing blueprint in the spring of last year. It felt natural and congruent to my style and strengths. For the first time, marketing ME felt exciting. However, summer came and full implementation was postponed to Fall. Apparently God had other plans for me and after dealing with a serious medical issue through out the Fall, my blueprint was left just that — plans, outlines and details but no structural evidence. I am now excited about rolling out the blueprints and revisiting the plans for 2014.

    Reply
  12. PollyAnne

    I began creating a marketing blueprint in the spring of last year. It felt natural and congruent to my style and strengths. For the first time, marketing ME felt exciting. However, summer came and full implementation was postponed to Fall. Apparently God had other plans for me and after dealing with a serious medical issue through out the Fall, my blueprint was left just that — plans, outlines and details but no structural evidence. I am now excited about rolling out the blueprints and revisiting the plans for 2014.

    Reply
  13. Kinsey Oglesby

    I really hate wasting time and effort. A blueprint would satisfy my need for focused, intentional, and efficient marketing.

    Reply
  14. Kinsey Oglesby

    I really hate wasting time and effort. A blueprint would satisfy my need for focused, intentional, and efficient marketing.

    Reply
  15. Kerry

    Having a marketing blueprint would allow me to market wisely (both time and energy) so that I will, indeed, have time left for coaching and other pleasant pursuits. It would also give me confidence that I am doing what I need to to build my business which would allow me to enjoy those other things even more.

    Today, I finalized plans for a coaching “informational gathering” at my hair dresser’s salon. She has invited clients of hers that are interested in learning more about coaching. I get to meet them face-to-face, answer their questions and even do a brief demo for them. I’m nervous, but very excited!

    Reply
  16. Kerry

    Having a marketing blueprint would allow me to market wisely (both time and energy) so that I will, indeed, have time left for coaching and other pleasant pursuits. It would also give me confidence that I am doing what I need to to build my business which would allow me to enjoy those other things even more.

    Today, I finalized plans for a coaching “informational gathering” at my hair dresser’s salon. She has invited clients of hers that are interested in learning more about coaching. I get to meet them face-to-face, answer their questions and even do a brief demo for them. I’m nervous, but very excited!

    Reply
  17. Deborah Haddix

    A blueprint would provide an organized plan. Both major pluses for me (organization and plans)!

    Today I did a google blog search for bloggers and coaches in my niche. I created a folder and began saving top searches in it for future reference.

    Reply
  18. Deborah Haddix

    A blueprint would provide an organized plan. Both major pluses for me (organization and plans)!

    Today I did a google blog search for bloggers and coaches in my niche. I created a folder and began saving top searches in it for future reference.

    Reply
  19. Renee

    Accepted a speaking engagement today. In May, I will give a workshop 3X for professionals. I got to suggest the topic; will fit both with my niche and with other work I am doing this spring. Still will take quite a bit of prep, but moving in the right direction.

    Reply
  20. Renee

    Accepted a speaking engagement today. In May, I will give a workshop 3X for professionals. I got to suggest the topic; will fit both with my niche and with other work I am doing this spring. Still will take quite a bit of prep, but moving in the right direction.

    Reply
  21. Lori Good

    A solid blueprint would give me an organized plan for marketing and help eliminate the feeling of being overwhelmed. When you are new at coaching and looking at all the different pieces of the puzzle you aren’t sure were to begin. I’m looking forward to having the Marketing Momentum program provide the step by step directions needed to launch my business.

    Reply
  22. Lori Good

    A solid blueprint would give me an organized plan for marketing and help eliminate the feeling of being overwhelmed. When you are new at coaching and looking at all the different pieces of the puzzle you aren’t sure were to begin. I’m looking forward to having the Marketing Momentum program provide the step by step directions needed to launch my business.

    Reply
  23. Shushanna

    Having a marketing blueprint would help me tremendously! It would make my life so much easier 🙂

    Reply
  24. Shushanna

    Having a marketing blueprint would help me tremendously! It would make my life so much easier 🙂

    Reply
  25. martha.hedge@yahoo.com

    Love the idea of having a bigger picture view and a map to get there.

    I’m working on Kim’s course on creating newsletters now. Because I love reading yours, Kim, I’m looking forward to completing the study and applying it.

    Reply
  26. martha.hedge@yahoo.com

    Love the idea of having a bigger picture view and a map to get there.

    I’m working on Kim’s course on creating newsletters now. Because I love reading yours, Kim, I’m looking forward to completing the study and applying it.

    Reply
  27. Cheryl

    A blueprint would allow me to me more productive and make my business more profitable!

    Reply
  28. Cheryl

    A blueprint would allow me to me more productive and make my business more profitable!

    Reply
  29. Michelle

    A blueprint would take the guesswork out of what to do to market my business. It would give direction and focus to my marketing efforts!

    Reply
  30. Michelle

    A blueprint would take the guesswork out of what to do to market my business. It would give direction and focus to my marketing efforts!

    Reply
  31. Marcia Albrecht

    I am so glad that the Lord led me to your website Kim. I can hardly wait for the marketing momentum to start. In the meantime I see how your challenge which was free was excellent marketing tool for advertisement. You are taking us through the pattern that you are going to help us develop individual. Thank you for taking the guesswork and overload and putting it into readable and doable parts

    Reply
  32. Marcia Albrecht

    I am so glad that the Lord led me to your website Kim. I can hardly wait for the marketing momentum to start. In the meantime I see how your challenge which was free was excellent marketing tool for advertisement. You are taking us through the pattern that you are going to help us develop individual. Thank you for taking the guesswork and overload and putting it into readable and doable parts

    Reply
  33. Wesley Wiley

    Systems = confidence. It would provide great piece of mind knowing that all my activity is purposeful and planned, not just guesswork and hoping the collection of blogposts, podcast episodes, tweets, and Facebook posts add up to clients and revenue.

    Reply
  34. Wesley Wiley

    Systems = confidence. It would provide great piece of mind knowing that all my activity is purposeful and planned, not just guesswork and hoping the collection of blogposts, podcast episodes, tweets, and Facebook posts add up to clients and revenue.

    Reply
  35. Carolon Donnelly

    The marketing strategy would give me a checklist to follow so that I have the wonderful feeling of checking things off and celebrating. 🙂

    Reply
  36. Carolon Donnelly

    The marketing strategy would give me a checklist to follow so that I have the wonderful feeling of checking things off and celebrating. 🙂

    Reply

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