Kim Avery Coaching

Get Rid of Marketing Overwhelm Once and for All

by | 22 comments

My first day as a coach entrepreneur, I was excited, expectant…

…and completely clueless.

I knew how to coach, but had no idea how to market my coaching business. So, I did what any 21st century entrepreneur would do. I sprinted to the computer and Googled it, marketing, coach marketing, entrepreneurship, business-building, you name it I looked it up.

Information Overwhelm

And it was there. All of it. Everything I needed and more. Within seconds of my fingers hitting the keyboard, a tsunami of information flooded out of the screen.

Did you know that every day more than 2 million new blog posts are written, 864,000 hours of video are uploaded to YouTube and 168 million DVD’s worth of new information is put on the Internet?

Every. Single. Day.

I was completely overwhelmed.

On the upside, everything I needed to know was out there in cyberspace. The bad news was that it was buried in 1.2 Zettabytes of unrelated information.

Choices

I was faced with three choices:

  1. Go back to bed and pull the covers over my head
  2. Get help from a trusted marketing coach, mentor or resource
  3. Dive in and try to find the marketing principles I needed to know

#1 – Going back to bed was tempting, but I knew I needed answers.

Answer to questions such as:

  • What marketing tools yield tangible results for coaches?
  • Do I really need a website?
  • How do I use social media effectively?

#2 – Getting help from a Christian marketing coach sounded like a great idea. But this was 2006, and that person didn’t exist.

I was on my own.

#3 – I closed my eyes, prayed and jumped in with both feet.

Surprising Discovery

Much to my surprise, I didn’t sink. In fact, I discovered that I loved marketing – almost as much as I love coaching. Who would have thought?

But, I admit, that experience is rare. In fact, when most coaches jump into marketing they drift out to sea and are never heard from again.

Thankfully, for you there’s good news. This is 2014, and times have changed. Christian coaches don’t have to love marketing or spend every precious waking hour wading through an ocean of information looking for the one piece that applies to them.

Experts, like myself, exist to show others the way.

I’ve spent the last eight years of my life learning everything there is to know about marketing. I’ve uncovered key principles, applied it to coaching businesses, lined it up with Scripture and repackaged it into bite-sized pieces so you can do what you were called to do. Coach.

Help is Here

Whether this is Day 1 in your business or Day 1001, you don’t have to go it alone. The Marketing Momentum Program exists to give you the ongoing inspiration, help with implementation and the necessary information you need.

Not too much information – you don’t need to know everything.

Not too little, there are certain essentials that must be in place.

Here is a tiny snapshot of what’s included:

  • Two 90-minute Strategic Marketing Plan Seminars so you can create a marketing plan that is just right for you, your business and your schedule.
  • Six-week My Ideal Niche Self-Study Program – Taking you step-by-step through researching, testing and choosing a niche that is viable, enjoyable and profitable. This is the first critical, foundational step for any coaching business.
  • The Create a Winning Website On-Demand Training– Helping ensure that from the foundation up, your website will work for you – even while you sleep.
  • The Create an Irresistible Free Offer On-Demand Training– Allowing you to create a free ‘taste test’ of your services that grows relationships, allows prospects to see the incredible value you provide and at the same time adds them to your mailing list.
  • The Create Client Attracting Newsletters On-Demand Training – If coaches were only allowed to use one marketing tool, I’d recommend having an ezine or electronic newsletter. Find out why. More importantly, find out how to make that newsletter successful.

And there is so much more…

Best of all, Marketing Momentum Program is open to you. Space is limited, so I hope you’ll prayerfully consider this opportunity soon.

Good Stuff to Come

Whatever you decide to do, stick around. Coming up on the Christian Coaches Blog, I will unpack the Signature Marketing System™ model. You’ll learn the foundational marketing information that every coach needs to know.

SigMarkSys

It’s Your Turn

On a scale of 1-10 (with 10 being the highest amount of overwhelm), how overwhelmed do you feel when it comes to getting the marketing information you need to know?

22 Comments

  1. Mary Lou Caskey

    The overwhelm depends, sometimes very overwhelmed, other times not at all.

    Reply
  2. Cheryl

    I definitely used to be a 10 but slowly began to unsubscribe to the million experts and gurus I found. I’d say I’m at a 5 or lower. I decided on this and 2 other trusted resources and that’s enough!

    Reply
  3. Pamela

    I think about a 5. I’m learning what to do but now it’s a matter of putting it all into practice.

    Reply
  4. Nicole Kirksey

    I understand the basic information; I’m just overwhelmed in terms of what to do in what order, what’s essential and what can wait, what’s for me and what I should leave alone. For example, some marketers say that the standard funnel process does not work–that it should be turned upside down. I don’t know how to do that. I guess it’s all just one foot in front of the other on faith.

    Reply
  5. Rhonda Peterson

    Right now I’d rate myself a 5, also. I agree with Cheryl, there is great wisdom in unsubscribing from the million experts and gurus out there. I’m learning that lesson, too! My belief and experience is that by quieting the outside voices I can more clearly hear God speak, thereby making my marketing more about what God has called me to do, not the system someone believes I should have based on their program.

    I’ve found Marketing Momentum and Kim’s patient, simple steps to be most effective for me. As a professional marketer in a former life, I was overwhelmed by the process of marketing me, not a product. Kim’s Marketing Momentum has cut the overwhelm immensely and helped me see the way forward!

    If you’re on the fence about the time or the money you have to invest in this program, it is absolutely worth every penny and minute.

    Reply
  6. Kinsey Oglesby

    Um, that would be a 10 for me, EXCEPT for the fact that Kim Avery exists and I am fully trusting her expertise to guide me through this deep, dark jungle. Otherwise, no question about it, I would be under the blankets in a sugar coma. Just sayin.

    Reply
  7. Lori Good

    I am about a 5 on the scale. Feeling overwhelmed but trusting the process of the Marketing Momentum Program to bring my whole business package together. Also I was reading Matthew 14 this morning when Peter walked out on the water to Jesus. As soon as he took his eyes off of Jesus he immediately began to sink. Jesus reached out his hand to him, pulled him up, and the waves and wind settled down. So most of all, I pray that my eyes stay focused on Jesus and what he has called me to do.

    Reply
  8. Terri Schrews

    I feel like I made some good progress last week. I posted a blog update, doubled my likes on my facebook page, made some changes to my website, started a coaching tip of the day series for my social media, and made an appointment with my pastor to request his recommendation for my BCLC certification. I feel like I’m gaining some momentum. Today I’m working on getting my coaching forms personalized and branded with my corporate logo and images. Hope everyone is doing well and making progress with their marketing efforts.
    Blessings,
    Terri

    Reply
  9. Michelle

    I used to subscribe to several “guru” blogs, and it quickly become very overwhelming trying to keep up! Last year, I decided to simply the amount of information I had coming in, and have narrowed it down to yours, and just a couple of other sources of trusted information. So, in regards to overwhelm, I’d say I’m at a 3. Not overwhelmed, and feel like I know where to go to find what I need. It’s been a trial and error process to find what works for me, what I enjoy, and what people respond to. That has been the key for me, and you’ve played a big part in that — thanks, Kim!

    Reply
    • Renee

      I like this Michelle — too much information. I’ve also subscribed to a bunch of marketing gurus — partly to get their free offers. Occasionally, I even read their emails. But recently, I’ve mostly been overwhelmed by an overflowing inbox.

      Reply
  10. Renee

    I fluctuate! As in other areas of my life, I’m hard to pin down. I’m mostly overwhelmed with marketing when I try to read all the interesting stuff out there. Because Kim is so clear with teaching and encouragement, I KNOW what my next steps “should” be — when I slow down enough to pray, think, pray, plan. The rest of my life sometimes is overwhelming enough that my bite-sized is becoming nibble sized.

    I ENJOY what I’ve learned about marketing and taking the tiny steps. I will enjoy to savor the flavor of the nibbles rather that eating the whole package of cookies before it even gets in to the cookie jar. (and will minimize the baking — reading all sorts of interesting marketing recipes).

    I did have bigger things in mind for today, but responding to this post is reminding me that consistency with nibbles is better than packages of cookies at a time and giving up! So, my first step is going to be to email my marketing coach 😉

    Reply
  11. Sandra

    2 or so. I don’t mind finding out what I need to know, trying out lots of avenues. It’s true though, your advice to jump in “right-sizes” my perspective.

    Reply
  12. Pam Taylor

    OK. So, I tried #1 and #3 and am now working on #2
    “2.Get help from a trusted marketing coach, mentor…Kim!!!
    And so I’d say my sense of overwhelm has gone down to about 33-1/3% now! 🙂
    And don’t tell my secret, but I am actually learning to enjoy the whole process now that my niche is tight and my understanding of marketing has improved! Plus, I’m not in this alone and that helps a LOT!!!

    Reply
  13. Rayna Neises

    Today I’m at a 5. I know what needs to be done just have to prioritize those things in my life and get them done.

    Reply
  14. Bev

    Marketing with the service, being led by God working in and through us has a natural attraction to what is important. The logistics of priorities of promotions and capitalizing on timely opportunities with a niche market is key, I am finding. I find that “If you build it, they will come” is not true when it comes to a service. Marketing is essential. I need help, Kim. I don’t know what needs to be done first other than getting the word out and then focusing time. I am at a 3.

    Reply
  15. Martha Hedge

    I appreciate the concept of “just enough” when it comes to sifting through more info than needed. Especially from those who are walking the walk!
    Today, preparation for group-coach approach to church ladies meeting tonight.

    Reply
  16. Shushanna

    I think right now i’m at about a 5… some days are better than others though! 🙂

    Reply
  17. Deborah Haddix

    As far as being overwhelmed by getting the marketing information I need, I am probably at a 2. Like a few others, I subscribed to some gurus, became overwhelmed by all the info flooding my in box, and then whittled things down to size. I’m at a good place with the amount of information I’m receiving now, and I pretty well know where to go if I need something. I do, however, become overwhelmed at times with all the “things” that need to get done in life in general. Constantly prioritizing and readjusting.

    Reply
  18. Kerry

    I have been around 5 or 6 for some time now. And while I know more of what needs to be done, I am often impatient when it comes to seeing results of my efforts. I have realized that it really takes more time than I imagined to create a thriving coaching business and I am becoming more comfortable with that. I, too, have unsubscribed from many marketing emails as the sheer volume of the emails was overwhelming, all claiming to “have the answer.” I believe I know what needs to be done, I need to follow-through, be consistent and stay encouraged with a coaching friend, which I am now doing.

    Today, I responded to an email from someone interested in coaching who was referred by a colleague in ministry–how exciting! I am realizing that, the more I speak with people about what I’m passionate about in coaching, the more opportunities are created for those people to become clients or refer family and friends to me who could become clients–it takes time to establish oneself. I have finally accepted that reality and am much more comfortable with the process as a result.

    Reply
  19. PollyAnne

    On a good day, 3! But I must admit that there are days where I wonder if ” I’m doing enough? ” .” Do I know enough?” ” is this going to work” on those days, I’m a 8 and I go back to bed a pull the covers over my head ( #1 ) ok, not literally, but I do withdraw and then stand back and take sometime to reflect and pray. (# 2 cause GOD becomes my trusted advisor) then I get up the next day and dive in to where my focus needs to be. (# 3)

    Reply
  20. Wesley Wiley

    Overwhelm = 7. I feel like I could create a marketing plan on my own…but it would just be a guess as to whether it would work or not. I’ve been blogging for a while, but I’m inconsistent, and I think part of the inconsistency comes from not knowing whether or not I’m actually taking the right steps.

    Reply
  21. Marcia Albrecht

    I am certainly had 10 or maybe and 11 because I just don’t know where to start that is the reason I signed up for the marketing momentum

    Reply

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