Kim Avery Coaching

How to Pray for Your Clients

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“Could I ask you to pray for me today?”

What would you say if one of your clients asked you that question?  You might ask, “What for?” I guess you would listen to the Spirit’s prompting – what does God want for this person?  You might use scripture.  Let’s have a look at how we can pray for our clients and customers.


One good place to start is with thankfulness and to thank God for each one.  Paul said in Colossians 1:3, “We always thank God, the Father of our Lord Jesus Christ, when we pray for you.”  So thank God for each of your clients by name.  Thank God for your ability to serve them and thank Him for His love for them.

Recognising that God really loves them is an important motivator for us to pray, and for us to love them and to care for them too.  Thank Him for what they are and for who they are right now, just as they are.  But also thank God for what they will become, that He has plans for them.  Whether they’re Christians or not, He loves them and has a hope and a future for them.

What to Pray?

But then, what to pray?  Well, don’t just pray about their circumstances.  Paul in his letters to the churches in Ephesus, in Colossae and other places, didn’t focus on their circumstances or difficulties, he prayed for them and their knowledge of the gospel.

Now, fellow coaches, I hardly need to remind you that this is not an opportunity to impose your agenda.  You’re away from the client now and you could use prayer as a licence to list all your preferred solutions and opinions.  Instead, stay in coach mode when you pray.  Listen to the Spirit and stick to the client’s agenda.

Pray for them in your area of service – it might be their career, it might be that they would achieve balance, it might be praying into their areas of stress.  It may be that you want to bless their marriage or it might be spiritual formation – that they would really take hold of that for which Christ Jesus took hold of them.  You could pray for their personal growth and their spiritual growth.  You could pray that they would have strength for the challenges ahead.

In James 1:4 he says “Perseverance must finish its work so that you may be mature and complete, not lacking anything.”  Let’s turn that into a prayer that they would persevere and know that perseverance would finish its work, pray that they might be mature and complete, that they would not lack anything.

Ask for insight for them, for a heightened level of awareness into the things that the Holy Spirit wants to show them.  Pray for truth, that they would know the truth and that the truth would set them free.

Pray for an increase in faith, that they would see what is unseen.  In Hebrews 11:1, the scripture says:

Now faith is the assurance (the confirmation, the title deed) of the things [we] hope for, being the proof of things [we] do not see and the conviction of their reality [faith perceiving as real fact what is not revealed to the senses]. (AMP)

And pray that your client’s faith be expressed in their action, faith and actions working together.

Pray that they would have focus.  In Colossians 3:2 Paul says “Set your minds on things above, not on earthly things.”  And pray that they would draw near to God as Hebrews 10 verse 22 says “in full assurance of faith”.

Remember to Pray for Your Prospects

And as you pray, don’t just pray for your clients.  How about praying for your prospects too, those people who have yet to find you.  Pray that they would find the best firm, the best coaching practice for them and their needs.  And if that isn’t your coaching practice, pray that your competitor would be blessed – you’re both looking to serve the same people after all.

As you pray for your prospects think about what you would want if you were the buyer.  You’d pray for good value, that God would lead you to the right solution.  You’d pray that it would be a good fit with your values, that it would match your personal style and support your goals for your life and in your business.  So pray those things for your prospects too – that they would be blessed in the same way.

You Need Prayer Too!

And pray for yourself, asking for God’s resources to serve.  When Nehemiah went to rebuild the walls of Jerusalem he asked King Artaxerxes for time off, for letters of authority, for timber and materials.  Why?  He was asking for the resources he needed to carry out the service that God had called him to.  So pray for yourself that God would resource you too.  Ask God for a servant heart and for gifting, for the power of the Holy Spirit so that you serve in His strength.  Then God gets the credit He deserves.

So what will you pray for your clients?  How will you intercede for your prospects?  And how can you bless your competitors?

Share your ideas in the comments section so we can use each other’s insights to expand our own prayers.


photo©thesupe87 / 123RF Stock Photo
Holy Bible, New International Version®, NIV® Copyright © 1973, 1978, 1984, 2011 by Biblica, Inc.® Used by permission. All rights reserved worldwide.
Scripture quotations taken from the Amplified®Bible, Copyright © 1954, 1958, 1962, 1964, 1965, 1987 by The Lockman Foundation.Used by permission.(


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