Congratulations if you have followed this series and implemented each step! Now it is time to talk about the most important pages for your blog.
Your Home Page
Your home page is where you welcome new visitors. And in order to feel welcome, they need to know that you are expecting them, and that you know who they are.
The home page can be either static content, excerpts of your most recent blogs, or a combination of those and other items.
If your home page is static content, you want to make sure that it is clear that you understand the needs of your target market. You want to snag them with an emotional hook that says you know what is bugging them and you are the answer. The page should be more about them than it is about you.
A home page with static content should be visually appealing, have compelling images, bullet points, headings and subheadings, and white space – or a good mix of those elements.
If your home page is your actual blog, then you want to make sure that the formatting includes compelling images and white space, and titles that are intended to grab the visitors and keep them.
There are WordPress themes that do a dynamite job of setting you up with a visually attractive home page. Look around and find something you like. Some of my favorites are from Studio Press.
Your About Me Page
This is where your visitor will go to find out about you. This page is often one of the most trafficked pages on a website, believe it or not. And that’s really understandable, particularly in the coaching arena, because your visitors want to find out who you really are.
And because they want to find out about the real you, make sure you have a picture or two of yourself. Yes, use that fancy headshot, but also include something a bit more casual. You with your family or pets, or you doing something you really enjoy.
When you write the content for this page, keep in mind that your readers are real people. Tell them your story (the short version, please!), and why you are a coach. Tell them why coaching makes you come alive. Help them relate to you as a person. And then add in all that stuff that qualifies you academically and professionally.
Imagine yourself sitting across from your ideal client, getting to know each other. You wouldn’t lead with, “Hi, I’m Susan and I have two degrees and three certifications.” At least I hope you wouldn’t!!
Your Contact Page
You want to make it very easy for someone to contact you. The simplest thing to do is to add your phone number and email address, however it is also a common practice to add a contact form to this page. This allows your visitor to fill in their contact information and send you a short message.
There are free WordPress plugins that will create a nifty contact form that emails you with each new submission. You can set them up so that your email address is available to the visitor, or hidden — it is your preference.
You will also want pages on your website that give more information about what you do and how you do it. You may also have products to sell, and then you would need a store page. And you may already have resources developed, like articles, that you want to provide on a resources page.
A best practice is to settle on five or six main pages and then determine what you want to say on them. If you need help deciding on what to offer and how to package your services, then you may want to contact Kim Avery for some coaching around all of that.
One of the wonderful things about WordPress is that you can add new pages at any time, very easily. And it doesn’t cost you a penny more. Your WordPress website will grow with you as you grow your business.
As always, if you have any questions, please don’t hesitate to ask!