Kim Avery Coaching

Inside WordPress: Pages vs Posts

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WordPress pages vs. posts – what’s the difference?

If you look at this site – go ahead, click around on the navigation bar… I’ll wait here – you will see that most of the links on the navigation bar lead to PAGES. Pages are static. They pretty much are set up and left alone. They can easily be edited, of course, but once you decide on what pages you want to have on your website, they just sit where you put them and hold content.

Some examples of Pages that you will commonly see are Services, About, FAQ (Frequently Asked Questions), and Contact.

But the BLOG is different. Every time you add new content, the Blog page changes to show that latest article at the top and all the other Posts are pushed down. The content that you add to a Blog is called a POST. Blog Posts are typically short articles on different areas of interest to your target market.

Those areas of interest are called Categories, and one or more are indicated for each Blog Post, which helps the reader find content of particular interest. It also helps the Search Engines identify relevant content when people search for different topics.

Blog Posts show up in two places. First, each Post has its own URL (called a permalink). It is on that page that you will find the comments. And it is that URL that you want to link to when you want to reference a particular Post, like on Facebook or Twitter.

Each post also shows up on the main Blog page – that page is a dynamic listing of the most recent posts, and as I mentioned earlier, it changes every time you add a new Post.

Blog pages differ from site to site, and you control how they look with the settings inside WordPress. Here are some options you have:

  • Show the whole post or just an excerpt on the Blog page.
  • Determine how long the excerpt is.
  • Make an image show up in the excerpt or not by using the “featured image” function.
  • Choose how many posts show up on the Blog page

Additionally, if your whole site is a Blog, or if you want your Blog page to be the landing page, you can control that from inside WordPress as well. If you have looked at your new site from the “outside” (, you will see that by default, WordPress is set up to show your Blog Posts on the home page. If you want a different home page, that is easy to fix, and we’ll cover how to do that in another post.

Another difference between Pages and Posts is the commenting functionality. Most sites don’t allow comments on their Pages. They are primarily for information, and aren’t usually designed for interaction.

But one of the main purposes of a Blog is to create dialogue, to engage your readers, to get them to interact with you. And so, Blog Posts include a functionality that allows comments. Comments do not appear on the main Blog page where the most recent Posts are listed. They appear on each individual Post URL, at the bottom.

Sometimes it is bit challenging to find how to get from the main Blog to an individual Post to be able to leave a comment, so many bloggers will ask a question and give a link to the comment section to encourage people to comment. That also makes it easier for those who have subscribed by email or RSS to get to the right place to leave a comment.

Next week we will see how to actually add a Blog Post to your new website. What are you going to write about in your first post? I’d love to hear…


  1. Barb

    Susan, I continue to appreciate your informative posts about starting a blog. One reason I am reluctant to begin is that I don’t know that I have enough content to blog regularly, and regular blogging is necessary to create and maintain a web presence. If you or Kim or Geoff have any pointers on that topic, I would be anxious to receive them.

    • Susan Fleming

      Hi Barb, Thanks for sharing your reluctance. Blogging is like so many things – easy to get excited about and start, but hard to persevere with. I know — I have more than one neglected blog languishing out there in cyber-space.

      One thing that I’ve found helpful is to begin with a batch of ideas ready to go. In looking at your website, and taking the three main headings on your home page, I would encourage you to brainstorm all the different topics you could coach around for each one. Then start writing — 300-700 words on each one. Write as though somebody asked you a question about that specific topic, conversationally. That’s the easiest way to always have enough content for your blog.

  2. Pam Taylor

    What great ideas you gave Barb, Susan! I love reading your posts. I love how you make confusing and/or difficult tasks manageable. Even though I could probably do all this stuff myself by using your easy to understand instructions, I still prefer that you do the techy side of it all FOR me…removing an energy drainer for me. Thank you for making me look good, Susan Fleming!

    • Susan Fleming

      Thanks for the kind words, Pam. You are a joy to work with!

  3. Pam Taylor

    Barb, I just visited and love your website. Very neat and easy to navigate! It looks like you have plenty of topics to use for blog posts just by choosing from various areas already on your website and enlarging on them or rewording them to become a blog post. Another idea might be: choosing to write one blog for each of the workshops you offer. Or writing/jumping off from current events…while tweaking the content back toward your niche. Or writing from personal struggles that you have overcome and how and why…stuff like that. (Just trying to prime the pump here.) 🙂

    I’m a blogger myself and I LOVE blogging. And I love encouraging others to blog because I love it so much. But I also love to write, so that makes it easier for me than for someone that does not love to write.

    Do you write best in spurts or by blocking out a full day or week? When you decide that…then, you might want to have Susan set up your blog and set up for your creations to automatically go out at regular intervals! (Just an thought…) Doing the techy stuff is an energy drainer for me personally, so I am very grateful for Susan and her expertise!