Thus, our key marketing goal is to be continually meeting new people so they can become aware of who we are and what we do. We do that through avenues such as:
- Social Media
- Direct Contact
- and more
Take a second and look back at that list above. What avenue got your attention?
If you are like me, you zoomed in on the one you would loath the most and assumed that is what you should be doing.
But is it?
When you think about marketing, what if you could be… ?
- more confident
- have more energy
- experience less stress
- be much more likely to achieve your goals
Wouldn’t that be wonderful? Marketing might even be fun.
Research shows that is exactly what happens when people operate in their areas of strength.
Unfortunately, I did just the opposite.
About 5 years ago, everyone was jumping on the Twitter bandwagon. It was THE thing to do. So, I did it.
I opened a Twitter account, learned the ropes and tweeted my little heart out.
To keep up with the fast pace of Twitter, I found myself checking in 4-6 times every day. This constant back and forth robbed me of the precious margin I’d scheduled between clients and completely sucked my energy dry. In short, I hated every minute of it.
It’s not going to surprise you when I say that I got exactly ZERO clients from that year of hard tweeting.
I had completely forgotten what I teach others all the time, the value of living a strengths-based life.
Years ago Gallop organization did some fascinating research documenting that every person has about 5 unique strengths that endure over time and a variety of situations.
Interestingly, instead of playing to these strengths, Gallop discovered that most people and organizations focus almost exclusively on their weaknesses:
- pointing them out
- regretting them
- trying to remediate them
But in spite of all their efforts, these corporations continued to slog along in mediocrity.
It’s not that you and I can’t incrementally improve in even our weakest areas, but research shows that when we try a different approach, we get different results.
And 20% of the organizations that Gallop studied were doing just that. They were strengths focused, helping people discover what they are good at and then putting them in a place where they can just have at it.
Maximize their strengths and as much as possible, delegate their weaknesses.
And these organizations were successful, wildly successful.
As coaches wanting clients, we need to let people know what we do and how we can help them. We will spend a lot of time doing this. Why not enjoy it?
The key to successful marketing is to choose strengths-based strategies so that you’ll do them well and will be able to sustain them over the long-haul.
It’s Your Turn
What is your strength in marketing?