Branding is not a once for all process, at least not for me. As I learn more about my clients and their needs, I’m also learning better ways to reach and serve them. Thus, I am always tweaking elements of my brand.
I recently redesigned my business card and thought I would share the final result with you and the reasoning behind it.
Front
(Black background added so you can see it better)
Tagline
I highlighted my tagline on the front of the card because it expresses my USP – Unique Selling Proposition. In other words, it lets people know who I work with (Christian Coaches), why they need me (they are too busy to learn all the marketing in’s and out’s on their own), and how I serve them (I break marketing down into bite-sized pieces to keep them from being overwhelmed.)
Colors & Logo
The background colors and flower elements duplicate the design on my website as well as my other online and printed materials. I want these elements to be consistent across all channels so that the coaches immediately recognize that they are in the right place.
Branding
My favorite part of my new business card is the bite-mark in the top left-hand corner. I want my card to stand out from the rest. This bite-mark reinforces my tagline and makes my card distinctive and memorable.
Quality
While you can’t see this it in the picture, my business card is made from heavy card stock paper and is glossy on both sides. This makes it fun to hold and silently communicates that I do things with excellence.
Back
(Black background added so you can see it better.)
Invitation
Many business cards are left blank on the back. That is wasted real estate. Use the back of the card for a call to action or to communicate something of importance.
I chose to invite the reader to go to my website and download my free ebook, Top Ten Marketing Mistakes NOT to Make. This allows me to add value to their lives and gives them great information.
Contact Information
Don’t forget to add each pertinent piece of contact information. I recently left a networking event with a handful of business cards. Three of them neglected to print their email address on the card (crazy, right?).
That’s my new business card. I would love to see yours. Why not email it to me so I can highlight it on my blog or Facebook page.
Love your business card. Totally compliments your website. I also liked the idea of using the backside for advertisement.
Thanks, Anne. I designed it myself so I’m glad it compliments the website. That’s the look I was going for :). Do you use a business card for your writing?
Love this, Kim! Would you be willing to share your designer with us?
Hi Mary – I designed it myself. I’m sure a graphic designer could have done a better job but I have fun playing with these things.
I got it printed at http://www.jukeboxprint.com because they print cards in all sorts of fun shapes.
What’s your card look like?
Not sure how to post the image???
The more I read your blog and website, the more I am aware I need to do some serious rebranding/work on my site and materials!
Hmmmm… too funny. I’m not sure how you can post it either :). I should have thought that through. If you’re willing, just email it to me and I’ll post it for you so we can all enjoy it.
Good luck with the re-branding. It’s an fun and important process.
The coach in me can’t resist asking, when we see your new brand, what is the one impression you want us to walk away with?
Hi Mary –
These match your website beautifully! Very nice.
Thanks for sending them. It’s always to helpful to see what other coaches are doing. It sparks my imagination.
Here’s Lisa Thompson’s business card. Thanks for sharing, Lisa.
I like the clear list of benefits on the back! Great marketing.
Thanks Kim! 🙂
Here’s the front and back of the card I’m currently using as a VA. The goal was to make it clear what the benefit of working with me would be.
Great card Kim!
I love your new business card and I love the bite out of the side of it. Thanks for the opportunity to share mine here. As I look at it, I see that it would be wise to include my niche “Help for Overwhelmed Moms” somewhere on my card. That will take a bit of thought about how to make that work with “Loaves and Fishes” :-), but the process is beginning with the awareness that here’s one more marketing tool to tweak. Thanks, Kim. Until your post here, I had been content to just sit back and enjoy. Hmmm…Marketing is an ongoing process. Never done. Kinda like housework and laundry, huh?
Beautiful card, Pam. And I agree that adding your niche is a great idea!
Below you can see Cindy Folrz-Manion’s business card:
It is highly useful for me. Huge thumb up for this blog post!