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Create a Community of Raving Fans

Create a Community of Raving Fans
There is a new model of marketing out there that is proving increasingly effective. In fact, the majority of Fortune 500 companies are now using it, as are most successful solopreneurs. Seth Godin calls it having a tribe. Michael Hyatt calls this marketing method...
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Why the Goal of Marketing is NOT to Get Clients

Why the Goal of Marketing is NOT to Get Clients
Marketing has changed. For the better. So, if you still think the goal of your marketing is to get clients, it may be time to try something new. What would it be like if you could hang out all day, every day, with people you enjoy. Those who share a common passion....
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