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The Worst Piece of Advice Coaches Will Ever Hear

The Worst Piece of Advice Coaches Will Ever Hear
“Profit follows passion” may be the worst piece of advice you’ll ever hear. While it’s tempting to choose a niche based on how you feel, what you like, and what your passion is, unfortunately, the likelihood of that niche being accessible, scalable, salable, and...

5 Key Benefits of Niching You Don’t Want to Miss

5 Key Benefits of Niching You Don’t Want to Miss
Who is your ideal client? If you said, everyone, here’s the good news. You’re right. As a trained coach, you are qualified to coach almost anyone about almost anything. But here’s the bad news. That coaching principle doesn’t make for good marketing. When we try to...