Let me start with the punch line. The biggest threat to your coaching business is something you may not even be aware of but it’s living inside of you! That’s right, you, the coach who wants to honor the Lord, serve the world and provide for your family through coaching.
Lurking beneath the outward confidence of most Christian coaches is a cauldron of boiling mindsets that are secretly sabotaging their success. Things like fear of rejection, fear of failure and feeling inadequate and unprepared for the marketing challenges ahead. Worry about money. Anxiety about the future. Comparing themselves to others. Looking at their resources and deciding they are not enough.
This is what the Bible says about the danger of hidden mindsets: “As a man thinks within himself, so is he” (Proverbs 23:7, KJV).
In other words, what you think is who you become.
While this would all seem very discouraging, there is great hope in this truth as well, because it teaches us that things can be different.
When we know and live out our daily lives, our marketing and business building lives, and base our thoughts and actions on God’s truth, the stranglehold of those sabotaging mindsets will fall away.
This video is the first in a 12-part series (1 each month for the next year) about mindset, marketing and the Christian coach.
My prayer is that with God’s help you will identify Satan’s lies and replace them with God’s truth.
Once you change your thinking, you will change your marketing. And THAT will change your life.
What marketing mindsets are you struggling with?