Kim Avery Coaching

The Introvert’s Guide to Getting Clients

by | 10 comments

balloons1 birthday cake. 12 helium balloons. 30 candles. 52 paper plates. Zero party guests.

What if you held a party and nobody came? You cleaned house, cooked special treats, baked a magnificent cake but no one was there to enjoy the fun.

That’s exactly what many coaches are doing online. They spend months building a website, weeks composing clever words, days choosing just the right images and hours in devoted prayer. But no one comes.

Why not?

Marketing Challenges

Marketing presents unique challenges for the introverted coach. Being the center of attention is uncomfortable, approaching strangers is awkward and networking groups are exhausting.

For many introverts, scheduling a root canal is more appealing than grabbing someone, telling him what you do, convincing him of the benefits of coaching and then closing the deal. (Actually, that’s hard for most extroverts as well.)

If only there were a way to get people to your website from the comfort and safety of your own home.

Guess what? There is!

Blogging.

The Introvert’s Key to Success

Here’s how it works. Each time you write a blog post it creates a new page on the Internet. Thus if you blog just once a week, by the end of one year you will have 52 new pages (invitations) that Google will find, index and display to your potential clients. If you blog three times a week, you’ll have over 150 opportunities for people to find you, and the party begins to grow.

Guests read your fascinating content, browse your website and discover information about how coaching can work for them.

Their awareness and interest are piqued.

Some will find the information they need in your blog posts and go on their merry way. But others, your ideal clients, will want even more of what you have to offer.

Instead of you having to chase clients, they are now coming to you. In fact, companies that blog have 55% more web visitors than those who don’t. 55%!  Those numbers are too good to ignore.

But wait, there’s more.

Benefits of Blogging

As a blogger…

  • You will be seen as an expert in your chosen niche.
  • You can build ongoing relationships with your repeat visitors.
  • You are creating valuable content you can use in a variety of ways.
  • You will build strategic partnerships resulting in a powerful synergy that yields on-going results.

And all of this will lead to more clients, and you never have to leave home to do it.

Of course, blogging isn’t a complete marketing strategy all by itself. You will need to pursue some out-of-the-house activities as well. And it’s important to know that blogging results don’t come over night. But for the introverted coach (or the extrovert who likes to write) it is a great way to begin getting clients to come to you.

Go ahead. Start a blog. Send out a continual stream of invitations, and let the party begin.

Do you have a blog? Let me know how it’s going in the comment section below.

10 Comments

  1. Pam Taylor

    I love that wrote this to introverts (and also spoke to extroverts in the post…no “favoritism” from Miss Kim! Nope…she loves ALL of us!) I’m an introvert and I have discovered…accidently…that what you have said here is TRUE! It is a great marketing tool to increase traffic to your site.

    Why I said “accidently” = I started a blog because I love to write and I was frustrated at keeping track of everyone else’s guidelines for their sites and I was surprised at sometimes not even recognizing the post as one I had written because they had changed my writer’s “voice”…So, I began a blog as a place where I could be ME and not have it edited. It has been healing and fun! And accidently, I began to see people were actually resonating with what I wrote. SURPRISED? YES! I found out that God can speak through a “donkey” who loves to encourage people through the written word and even make an impact on lives for good. Who wudda figured??? 🙂

    Reply
    • Kim Avery

      Hi Pam,

      I love that you discovered doing what you love ‘accidentally’ helps your marketing as well. That’s just cool 🙂

      Reply
  2. Susan Fleming

    I love the benefits of blogging that you listed. And while they are all true, they don’t happen overnight. They take time, but if you are persistent, plugging away at it consistently, they do happen. Good things do come to those who wait, as long as they are busy while they are waiting!

    Reply
    • Kim Avery

      Isn’t that the truth? Blogging is a very long-term marketing strategy.

      Reply
  3. Debi

    A root canal??? Really??? LOL, just kidding! You know, dentistry is my first profession, root canals are not that bad if you go to the right dentist 😉
    I TOTALLY agree with you on this article! I am terrified to speak in front of a group but I have found a voice with blogging.
    Interesting point about the fact that blogging once a week publishes 52 new pages on the Internet. I had not thought of it that way – very cool.
    Thanks for a great read!

    Reply
    • Kim Avery

      Oops- Sorry, Debi. Didn’t mean to offend my favorite dentist :). I’m glad to have met you through your blogging voice. You are a great writer.

      Reply
  4. Summer

    As an introverted business owner I am so thankful to have an outlet such as blogging to reach my audience. I tried creating videos but found that to be way to far outside of my comfort zone. I’ve only recently committed to blogging once a week and already I am seeing traffic to my site increase. Great tips!

    Reply
    • Kim Avery

      Hi Summer – Thanks so much for confirming the benefits of blogging for an introvert. It sounds like it’s really working for you. Congratulations!

      Reply
  5. Cheryl Cope

    This was a confirmation for me and they are always very welcome!! Yes, I am an introvert and yes, I am blogging!!

    Reply
    • Kim Avery

      Hi Cheryl, I know that you are an avid blogger – now that I know you are an introvert as well, it just makes sense. Hmmmmm…. I wonder that means for me as an extrovert?

      Reply

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