So, when Michael Hyatt says the cornerstone of building a platform is creating a compelling product and baking in the ‘wow,’ he is talking about more than what we do. He is talking about our very way of being.
We are supposed to be a wow!
How I Choose a Coach
I’ve had many coaches over the years, and each of them has been a wow in her own way. One was particularly gifted in cutting through all the fluff (my excuses) and getting to the meat of the matter. Another excelled in active listening. My current coach wows me again and again with her extraordinary spiritual discernment.
But it was not a surprise to me that they had these capabilities. That’s exactly why I chose them.
Picking a coach is a big decision, and I never take it lightly. My coach needs to be trained, qualified and certified. She should be a Christian, share my values and be excellent in everything she does. But frankly, thousands of coaches match that description.
My final choice is always based on something else. It’s not what they have or what they do; it’s who they are. Something about them makes them a wow.
Who Are You?
How about you?
You’ve devoted years to learning and practicing your coaching skills. You’ve spent hundreds, maybe thousands, of dollars on your marketing efforts. Good for you. Those things are important, but ultimately that’s not why someone will choose you as their coach.
They will choose you because of who you are.
So, who are you?
Is your life the very fragrance of Christ? Does joy permeate everything you do? Are you admirable? Likeable? Do you walk your talk?
Do people experience you as a wow?
Wow doesn’t come accidentally. Like all good things it is the product of planning, goal-setting, sacrificing and persevering. But it all begins with visioning. Not just envisioning what you want your business to be. But dreaming with God about who you want to become.
A vision grounds you, motivates you and takes you places you would never have gone without it.
It doesn’t have to be elegant, beautiful or flawless. It just needs to be prayed through and written-down.
As an example, here’s my latest vision of the future me.
I want everyone, everywhere to know, experience and be constantly growing through the power of Christian coaching.
To make that happen, I need to be a coach who is more than a coach. I must be a coach-trainer who is more than a trainer. I want to be a God-saturated, masterfully-skilled, market-minded coach trainer who births new coaches that outrageously succeed in the church and the marketplace.
I want to know God’s heart, understand the human mind, master the marketing skill-set and relentlessly pass it on.
I want to bring totally new ideas, fresh energy and clearly delineated marketing competencies to all Christian coaches everywhere so they can be all that God called them to be.
I want to make hard concepts simple, complex tasks manageable and turn random activities into systems that ceaselessly serve those who implement them.
I want to know the latest information, stay on top of the budding trends, master the difficult skills and communicate this in the common tongue.
And through it all, I want to provide more than information; I want to be an artesian well of inspiration. Always trusting, always believing, always knowing that the God who called is the God who will provide a way.
What is Your Vision for Wow?
You are your product.
What is your vision for yourself? What will make you a wow?