Can you guess what the following things have in common? Having a crisp, clear marketing message, increased visibility & credibility, being able to write great web copy, offering a signature service, having a memorable tagline, getting lots of referrals, being able to work in your sweet spot all day long, and having clients stay longer and achieve more? I hope you guessed correctly because when you know this one thing – it changes everything!
Great reminder of the importance of knowing what your niche is! Great video. 🙂
Thanks for stopping by, Karen, I’m glad you enjoyed it.
I love the video! I agree that a niche is the single most important determinent of success. I became more successful in my dental office when I LIMITED the type of patients I marketed to because I knew what they wanted and how to satisfy them. Thanks for a timely video.
Hi Debi – That’s a neat ‘testimony’ of what happened in your dental practice re: marketing to a niche. I hadn’t really thought about how important niching would be in your field but it makes perfect sense. Thanks for sharing.
Very clear on the benefits of having a niche!